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Digital Multimedia

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  Definition of Digital Multimedia Digital multimedia is a term that refers to any product that incorporates more than 2 of the following: images, animation, audio, video or text.  3 examples of multimedia products 1. Social media Facebook, Instagram and LinkedIn are all examples of social media that use multimedia.  Instagram Instagram's main purpose is to deliver multimedia.  Creative Process ' Instagram account uses photographs, captions, and videos to advertise its business.  In terms of social interaction, the tagging feature allows other users to tag Creative Process in their post and create a cross-account dialogue.  The images chosen reflect the theme of the account ('empowering the next generation of digital talent') - there are pictures of young people interacting with tech; group photos celebrating success and inspirational memes. In order to display longer text, this has been uploaded as an image: Images are attractive, digitally manipulated wor...
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Working with Digital Files

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Image File Formats for Web  Why is file storage important? When working in creative digital industries, it important to have an understanding of handling digital files in order to successfully store, access and share work for a particular project.  The need to stay organised is important when working in personal capacity (for example, as a freelancer), but even more so when working i n a team.  Successful storage and retrieval of documents can help the smooth running of businesses and organisations.  How file-sharing systems work File-sharing systems such as Google Drive, DropBox and OneDrive are online systems for sharing files electronically. They are cloud-based storage solutions, which means that data stored can be accessed at any time and in any place. In order to share in this way, the recipient needs to be provided with a link to the file or folder, or to have access to a shared portion of the online storage space.  Data on Google Drive and DropBox is sto...
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Presentation Skills

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Formal and Informal Presentations Presentations can be roughly divided into two types: formal and informal. This blog post will look at the defining features of both types, and go into some more depth with specific styles of presentations.  Language Formal presentations tend to use more formal language. For example, a presenter might avoid the use of slang, or use a more formal register (e.g. ‘Good morning everyone. Thank you for coming here today.’) Informal presentations tend to use less formal language. For example, the presenter might use more casual structures in their speech (e.g. ‘Hi everyone, glad you could make it’). Preparation time A formal presentation may take many days to prepare and is likely to contain visuals such as photographs, illustrations, diagrams and charts. With an informal presentation, the presenter might have less time to prepare, resulting in potentially fewer visuals. Structure A feature of formal presentations is that the presenter has a stricter stru...
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Legal and Ethical Issues in Interactive Media Industries

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 Legal Issues This post covers some of the legal and ethical issues that arise in the interactive media industries.  Authorship and ownership issues: Intellectual Property Rights A creator's work is owned by them - it is their intellectual property (IP), unless they choose to sign over the ownership of their creation.  Intellectual Property rights allow you to make money from the created artefact. Examples of creations include photographs, illustrations, video media and logos. These can belong to an individual, more than one individual or an organisation.  UK Intellectual Property law divides IP into 2 categories ( Intellectual Property Law - Gov.UK ): IP which attracts automatic protection through copyright (for example, novels, paintings, photos and films), and IP for which an application for protection must be made (product names, logos, jingles, inventions and products).  Copyright © Copyright is a way of preventing intellectual theft. For instance, photogra...
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